" Storytelling Is Serious Business. Treat it with respect and a little bit of reverence. Storytelling is what makes the world go around. Even math is a kind of story (though, let’s be honest, a story with too few space donkeys or dragon marines). Don’t let writing and storytelling be some throwaway thing. Don’t piss it away. It’s really cool stuff. Stories have the power to make people feel. To give a shit. To change their opinions. To change the world. "